Alchemy in selling

 

FOR BEGINNER Sellers: Passion is everything. Passion is the juice you must have to turn others on, without it you can’t sell well. With it, you can create magic.

This week I was reminded of this energy. It was when I interviewed two incredibly passionate businesswomen who infused their products and customers with love. They were lit up. Although their journeys were slightly different their belief systems and how they approach their work, world and life were so similar it was freaky.

Speaking with Niki Price, co- founder of Inner-Eco-Probiotic Kefir http://www.inner-eco.com/and Zhena Muzyka of Gypsy Tea http://www.gypsytea.com/made check my passion meter. Yes, I’ve got it but I don’t always shine it. Sometimes I think I have to be more buttoned up and if I haven’t managed my stress levels my passion is zapped. Being with them was a wake up call. I love the effect my passion has on others and on me. I vow to shine it more. Will you?

Both in their own way reiterated how Face-to-face connections are critical. Human connections will always put you over the top. Alchemy happens when we touch hearts and minds, nothing is a substitute for face time. You need to get out in the field more and out of your comfort zone and share you thing and things will happen.

FOR ESTABLISHED SELLERS: How can you restart your passion or fan it? One little trick is to use beginners mind. Look at your products, services and customers with new eyes. How can you start anew?

MY ITALIAN STREETWISE BOSS WAS A GENIUS and he said: “ Give me a passionate person and the rest will fall into place,” It’s the one thing that isn’t teachable. Gallo told me he hired on instincts and gambled on the applicants’ juice. He asked: 1) Are they hungry? 2) Do they have passion? If the had it they’d find a way to succeed.

When you head out into the world to share your wares don’t forget your Passion + Preparation.

Oprah said it well: “Passion is energy. Feel the power that comes from focusing on what excites you.” Go out and light someone up.

 

More High Quality Friends = More Business & A Better Life

Ethel Barrymore nailed it when she said “It’s really good to have friends before you need them.” Cultivating circles of friends is critical to your survival not to mention having a laugh and making a living. But busy women don’t often think they have the time to develop new friendships and we aren’t always willing to be strategic about courting the ones that will benefit us. Heaven forbid we are seen as too opportunistic or concerned for ourselves. But we must choose wisely and your parents were right when they said who your friends are speaks volumes about you.

Everything has to do with your ability to be a good friend and deliberately seek out friends according to their caliber…who they know, what they do well, what they bring to your party and what they can do for you. No, I am not saying you need to ditch your friend who just lost her job, whose parent died or is in a funk right now. I know someone is thinking how cold I am being and how I seemed like a nice girl in my past postings… bear with me please–because we have to look at this.  (This in itself is the root cause of why people spend time courting the wrong prospects–btw.)

If you consider yourself a nice, kind or a good girl this all flies in the face of how we are groomed. We take care of others, we do the right thing and we watch out for the underdog so we find ourselves tired rather than energized. Developing and leveraging your connections is really important. Your portfolio of friends needs to be diverse and only you can decide based on your values and objectives where these people will come from. So before diving into how you can scout -the most important thing is that you need to seek friends who will support your growth and contribute in meaningful ways to you and vice versa. New friends should be on an adventure themselves and since they are they are generally more encouraging, optimistic, curious, and resourceful and creative minded…oh and interesting too. In their presence you feel everything is possible and you don’t have to apologize or reel it in or dial it back.

Be on the look out for:
Women who are on a path you’d like to be on yourself.
People who have a knack for attracting money.
Seasoned women with advanced degrees and graduated from School of Hard Knocks.
Activists with a cause.
People in key positions.
Women affiliated with spiritual organizations, religious, political organizations.
Women who golf, play tennis, mountain-bike or dance, sing, drum.
Friends of friends.
You get the idea. Appreciate your own brilliance since you have something valuable to offer others too.

If you know any amazing people you think I should connect with please make an introduction.

Power of Persuasion

 

Persuasive people do well in business, and they tend to be good at storytelling. Yet, many of us don’t think about using stories when we do business. I think it’s a chick thing… we’ve been so used to hearing “just get to the point” that we become bottom-liners in business. The shame of this is that not only do our communications become vanilla, but we squelch the gift we have entirely. Instead, we need to be purposeful with our stories. Not to ramble on aimlessly but illuminate points subtly.

When I want to make the point that we should be frugal or bootstrap, I tell the story about the salon owner who bought a big advertising campaign that wiped out her budget and lost her shop versus the woman who volunteered one afternoon at a high school to cut the students’ hair and picked up 10 new customers and their moms. The message gets across loud and clear.

Consider dusting off your storytelling skills that you used when you persuaded your parents to let you stay up late, watch a TV show or use their car. Some of you haven’t used those skills since you were preteen. It worked back then, and I encourage you to be more intentional now -— be as hungry and motivated as you were when back then — and enjoy a thriving business.

If you are still skeptical, you will be interested to learn that Hollywood’s Peter Guber teaches a storytelling class at UCLA and was interviewed in Inc. magazine on the subject. He wondered why he failed in business in some instances and succeeded in others; it was when he neglected to tell a purposeful story to his employees, audience or shareholders. His new book is called “Tell to Win” — should be powerful. I have written my own Report called “Getting your story straight,” and it, along with 9 other topics, in my “Sales Makeover DIY Program.”