Slow down and sell better

 

Overwhelmed, distracted and jacked up from electronic interruptions… how can we cope and focus on selling? How can we prioritize and know who to contact and when? We can’t discern well when we go at warp speed. Slowing down to the speed of thought is a big piece of selling it like a woman. It takes a little practice.

It’s yogic. The more active and yang you have been, the more you need to do a counter move deeper inside to reconnect with your wisdom and juice. At first, doing so will feel hard, pointless or even non productive. But it is in the slowing down, the non-doing, while painting, journaling or even walking slowly in nature that will connect you to your inner guidance or intuition. Often pooh-poohed, underrated and underutilized in the halls of big business, now, leading edge thinkers and companies recognize it as the well-spring for brilliance. It is when we go there that great out-of-the-box ideas come and our actions will be spot-on. Your inner GPS system can led you to the best clients, right things at the right moment and even crafting attractive offerings if you obey.

The more aware you become of your gut and sensations and trust and act on the information, inspiration and hunches you receive, the better everything will work out. Your guidance is strengthened when you pay attention to it. Taking action based on the feelings you receive enhances your abilities and when you see how reliable they are you can begin to relax more —because it is dependable — and dare I say, you will be happier and wealthier. You are wired with this incredible free resource.

If you are dismissing this as fluff, consider this: the top business people are hyper-aware of themselves and their surroundings, patterns and trends. They scan, discern, synthesize information and create something or change directions in a blink of an eye. (Check out how Malcolm Gladwell frames it in his book Blink.) They usually have a practice (outside of the office) that includes yoga, storytelling, sailing, dance or the arts — anything to drop out of their heads and refresh.

So, pay attention to your sensations; it is your gold. When you receive a hit and your head, gut or heart tells you “This is good,” or “This isn’t so good,” follow it and see what happens and where it takes you. It is not uncommon to have spent decades working from the neck up. If we can take a fraction of the time we’ve devoted to that and open up to another possibility, we will indeed add more tools to our tool belts. I prefer to think about is as expanding my range and being able to be in the moment and more responsive to anything a prospect will throw my way while staying deeply connected to myself, my integrity and up for the challenge of a sales conversation and winning their hearts and minds.

Use the Power of the Pause.

 

A majority of us dread the sound of dead air. We try to fill up the quiet because it’s deafening. You are not alone here; pregnant pauses induce uncomfortable feelings. When we are presenting an idea and it is met with silence, our imaginations go wild. We believe the customer might say “I hate it,” “I hate you,” “This is the worst product idea I’ve ever heard,” “It costs way too much,” and “You are a fraud.”

So before we hear anything we might not like, sometimes we throw something in just to be sure they “get” what we are trying to put forth. We cut “fantasy” (because we don’t know if it’s true or not) bad news off at the pass. This is a sucker’s move.

When you propose something during what feels like an awkward moment of truth, and it gets quiet and they are contemplating – DO NOTHING. WAIT. Yes, it will seem like an eternity, but wait for a beat or two. Practice being with the quiet, and it will get easier. She who speaks first isn’t in the power position.

When the customer does respond, instead of employing a knee-jerk reaction, digest what she’s finally said. Buy time and clarify by asking, “Were you saying… ?” If you don’t wish to ask directly, you can be psychic and try to read into what they’ve just said by playing it back to them with your interpretation. If they say, “No, I didn’t mean it that way,” than either your listening is off or your prospect is confused, playing/testing you, or her/his phrasing is just unclear. That’s when you should ask them to repeat it. This way you get on the same page.

Try some self-psych self-talk by saying this: “I am able to handle whatever comes my way.” Make it a habit to count, “1, 1000, 2, 1000, 3, 1000,” in your head so you give customers time to formulate a reply. This also keeps you busy so you don’t blurt.

As you allow for more silent spaces when you have conversations with friends, kids, mates and customers, you will find how they enjoy being heard and trust you more. Once that happens, you can continue to advance the sales conversation and confidently head to the close.