Selling- if you are shy?

 

I can make small talk with anyone. But it wasn’t always that way. If the stakes feel high and if I am taking a bigger risk than usual I experience a keyed up feeling. Just wanted to go on record with that. Instead of feeding the panicky feelings I have some techniques in my back pocket to reduce clammy palms and a pounding heart. If you can relate to this and your business depends on getting out there— I want to share some personal information so you can experience transformation. Change is possible.

My self –consciousness and business shyness was fueled by a negative imagination. Taming it was a process and I scared myself to find the motivation I needed to change and grow. Shyness equaled homelessness in my mind; I’d never get a job and never get what I really wanted until I could get the hang of reaching out. Staying in my head and on the sidelines guaranteed failure and I wanted success more than failure.

20+ years ago I enrolled my extroverted friend, Andrea to role-play with me. She was fearless, hungry, and loved any challenge. She sold radio ad time in NYC, one of the most competitive markets and insisted I fake confidence in order to get some. That was her pearl. The first 3 letters in the word confidence are CON. She told me to con myself.

In her tiny apartment we’d rehearse for job interviews, pretend to be selling things, and practice turning around objections and rejection. I grew more certain and powerful with each practice session. After I graduated Andrea’s boot camp I moved on to Toastmasters, improvisation class and dance lessons to practice initiating and yielding. Looking foolish mattered less and going beyond my comfort zone was the more important goal.  The freedom and spontaneity is the result of the effort I put into it. No one can take you’re your confidence ( without your permission) and it pays dividends.

This is the most all about me post that I’ve done to date. And the inspiration came when I dined with a CFO friend who said fear of selling and not knowing how to do it is the single biggest factor for business failure after a company gets funded. Please know that you don’t need to be an extrovert to sell— you must make a decision not to hold yourself back anymore. Showboats are out of fashion and sincerity goes far. I want you to end the struggle, quit trying to fix yourself— just be yourself.

Six easy ways to overcome shyness

1)    Use a prop. It’s nice to have a conversation starter to lean on. Wear an unusual pendant or carry an interesting book. This makes it easy for others to engage you. People are looking for ways in to start a conversation.

2)    Plan in advance. Before you go, decide what you are going to say. You don’t need to memorize a story like you would for a play or speech but you need to have some short stories about yourself and your product/ service in your hip pocket. (No more than 5 sentences please.)

3)    Start conversations. Choose low stakes environments like the line at a coffee shop to make small talk. If you are stuck and need inspiration you can contact me with your email and I’ll send you 10 good opening lines.

4)    Use your body. Physical actions reduce nervous energy. You can hum under your breath, which has a calming effect—I do it all the time. You can go in the bathroom and shake your hands around; it dispels anxiety.

5)    Get out of your head. Practice making others comfortable. Imagine them being nervous and put them at ease. Introverts and shy people focus on their own worries. So become interested in the other person and give it a minute or two until you both settle in and relax.

6)    Show some teeth. Smiling sets the tone. If you appear friendly and engaged others will notice and soften too. It works for dogs— tail wagging makes them mostly irresistible.

Practice, practice, practice and you will become proud and worthy of your own admiration.

 

 

 

 

 

 

 

 

 

Gain Sales Esteem by Avoiding 2 Common Sales Insecurities

 

There are two common missteps that make you lose sales and they are easy to fix once you see the whole picture.

1)    Over talking. (Too much information)

2)    Over comforting people.

Overtalking undermines your good intentions and dilutes your message. Since too much of anything is no good the same goes for lots of explaining. The longer you go the greater the odds for losing them. You think you are being thorough and you might not realize that you are shooting yourself in the foot. Be careful, we ladies are talkers; we say 3x more words per day on average than men. This is good and bad.

We are expressive and make awesome teachers and presenters. Sometimes we get carried away with details and features and skip over what matters to them. Rx. Keep it emotional and factual—short and sweet—let them know what’s the gain?

Tip: A cop once told me how he was trained to handle domestic violence calls. He said what he learned worked on the job and in real life and I never forgot it. Don’t start off super strong because you can’t easily back off. However, you can always ramp up. You can share more information if you are asked for it but you can’t take back what you have already spilled.

 

Over comforting is another deal breaker. Over coddle and you take away the need for a customer to take action. Some empathy is good but too much is counter productive. Since you are empathetic, compassionate and caring it makes you credible, trustworthy and nice to do business with. When it hurts you is when you’ve made a persuasive and strong presentation that strikes a chord and you become uncomfortable and you rush to comfort them. If they pause and verbalize hesitation you don’t need to run to their aid—know that smart people talk out loud and be patient for a few beats.

Avoid a patronizing “Ahhh, I am so sorry…” followed by, “ You don’t really need this.” Or, “You can do it yourself.” That might be true. If you feel it’s mean not to comfort them or that you are being manipulative by illuminating a sore spot—STOP— it’s not. Rx. It’s not for you to decide if they need something or can or can’t do it themselves or afford it. You can help them by selling your product or service and delivering them what you promised.

Tip: If comforting people is what you enjoy doing let me reframe it for you. You can comfort people by making things easy for them, by simplifying their life, their condition, and their situation and demonstrating the transformation they will experience you are half way home. The more comfortable you are with your emotions the more comfy you will be with theirs. Practice sitting with discomfort and watch how things change when you hold your tongue an extra beat.